Embedded vision gives machines the visual intelligence to accurately understand their surroundings and intelligently respond. At e-con Systems, this idea now has a new ambassador.
Say hello to IYZU, our new brand mascot!
The name IYZU draws inspiration from the eyes that give machines their view of the world.
Behind that name is a character propelled by curiosity, intelligence, and trust, who approaches every challenge with curiosity, looks past the obvious, and remains focused on what is truly important.
An Identity Rooted in Vision
IYZU epitomizes the way e-con Systems approaches embedded vision. And it starts with curiosity – the inquisitiveness to ask what a machine needs to perceive and why that visual information is necessary.
Then comes intelligence when pixels become meaningful inputs for the decisions a system must make.
Finally, there’s trust, which comes from our unparalleled engineering depth that helps deliver field-ready vision solutions.
These qualities connect IYZU with the ideas that drive e-con Systems. His personality makes embedded vision easier to relate to, turning complex topics into engaging stories that retain their engineering value.
A New Chapter for e-con Systems
IYZU joins e-con Systems during a transformational stage, as well. IYZU symbolizes this transformation, marked by our expansion into new locations, new manufacturing facilities, and a broader portfolio that now includes complete vision platforms. IYZU captures all our attributes that have made this possible:
- Innovation: Curiosity is at the very core of what we do. IYZU asks new questions, examines challenges from different angles, and explores where vision technology could provide a better answer.
- Customization: We develop vision solutions that help meet unique goals. IYZU understands that the camera system must be developed around the product, its operating conditions, and the job it needs to perform.
- Engineering expertise: We realize that a promising concept still has to work in the real world. IYZU stands for the engineering knowledge needed to develop that concept into a vision platform ready for deployment.
Ultimately, the thirst for progress gives IYZU his hunger for curiosity. He is interested in new ideas, but he also wants to know what problem each idea solves and how it could improve a real product.
Embedded Vision Has a Fresh Voice
IYZU gives e-con Systems a fresh voice for sharing its ideas, expertise, and vision for the future. Most importantly, he brings people closer to the technology by showing the thought behind what machines see and what they can do with that information.
Over the coming weeks, you’ll see IYZU:
- Explain how vision technology works through engaging conversations
- Bring e-con Systems’ products into stories that reveal the ideas behind them
- Explore real-world use cases and show embedded vision in action
- Take audiences inside the thinking behind e-con Systems’ latest innovations
- Join technology discussions with a curious and engaging perspective
…and a lot more!
In some sense, IYZU is the latest member of the e-con Systems’ family. Many ideas, discussions and creative decisions have gone into bringing him to life, making this moment truly memorable for us.
Now, we can’t wait for everyone else to meet him!
Prabu is the Chief Technology Officer and Head of Camera Products at e-con Systems, and comes with a rich experience of more than 15 years in the embedded vision space. He brings to the table a deep knowledge in USB cameras, embedded vision cameras, vision algorithms and FPGAs. He has built 50+ camera solutions spanning various domains such as medical, industrial, agriculture, retail, biometrics, and more. He also comes with expertise in device driver development and BSP development. Currently, Prabu’s focus is to build smart camera solutions that power new age AI based applications.